Website Copy
The Project Problem:
Doc Scientia has been publishing educational material for more than a decade. Their clients vary from private schools to public schools, home-schoolers to parents. With the launch of their new website and online store, the Doc Scientia website had to be easy to navigate. They wanted their copy to display the same easy-to-read tone than that of their products.
The Copy Solution:
I wanted to focus on Doc Scientia's tone that they convey in all their publications – informative and easy to read. With a great variety of products to help any student or teacher in making studying sciences easier, the copy communicates the exact benefits of using Doc Scientia's products. I also suggested a FAQ page to minimise clients from contacting Doc Scientia before they are able to make a purchase.
The Designer:
Watts Digital
Client: Doc Scientia
Client: MoveFit
The Project Problem:
MoveFit is a practice of exercise physiologists and dieticians. With the launch of their new website, they wanted to express their passion for helping people, exercise, and living a healthy life. Not knowing how to put their services into words, they needed help with writing copy that created trust and expressed enthusiasm in the services that they provide, without sounding too salesy.
The Copy Solution:
I worked closely with the owner, Matthew, and the marketing agency, Newcastle Creative Co., to establish a consistent brand voice throughout the website. The challenge was to find a good balance between telling the audience about the benefits of MoveFit's services, but not selling it to them. Evoking trust in the audience was the main aim of the copy.
The Designer:
Newcastle Creative Co.
