Newspaper Ad

The Project Problem:

The launch of a new bag of frozen veggies that saves you time and effort. No wonder the target audience is busy mothers with school-aged kids who has less and less time to cook healthy meals. How can we get these on the go moms to pick up a bag of Appleberry Farms' Simply Healthy Steamed Veggies when they run to the grocery store?

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The Copy Solution: 

What would veggies say if they could talk? The humorous copy of talking veggies clearly conveys the benefits of this amazing product. Short and punchy copy makes it memorable – even if you are running through the frozen section of the grocery store. 

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The Graphic Designer:

Madi van Schalkwyk