Magazine Ad

The Project Problem:

As a well-known brand, Covergirl's latest lipstick ups the ante. With reflective pigments that enhances your lips' natural colour, the magazine ad should entice readers to pick up the new lipstick at their local drugstore. 

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The Copy Solution:

What is more beautiful than being yourself? The copy tells every woman that her beauty is unique and that her natural good looks are enhanced by this new lipstick. Since the lipstick matches your natural lip colour, I wanted to play with the phrase "met their match". That is what inspired the use of a professional female athlete (Ronda Rousey) as the model in this ad. 

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The Designer:

Julian Connett