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Client: Doc Scientia
The Project Problem:
Doc Scientia launched a Masterclass for Grade 12 Physical Sciences (Physics and Chemistry) students. Their ideal candidates were students who aimed for 80% or higher in their final exams. Classes were presented online by an expert teacher and examiner. Classes only focused on tricky questions to ensure students knew how to approach the tough questions during the exams.
The Copy Solution:
The copy zoomed in on the actual percentage of students who were able to achieve 80% or higher the year before. Less than 4% of the students were able to do this. That is why the copy created the idea of exclusivity, yet still letting potential clients believe that with Doc Scientia's help they would become part of that exclusive group.
The Designer:
Watts Digital