Content Writing
Client: Doc Scientia
The Project Problem:
Venturing into unknown territory, Doc Scientia wanted to release a new series of educational material for primary school teachers and students. They wanted to keep the same elements from their series for high schools, but with a fresh and new voice that is applicable to younger readers. It goes without saying that the content had to adhere to the curriculum determined by the Department of Education.
The Copy Solution:
Learning should be fun, right? Especially when you are in primary school. Even though I started with an in-depth study of the curriculum, may aim was to present the theory in an easy-to-read way. Including fun facts about topics, designing do-it-yourself home experiments, and working with the designer to bring in a lot of colour were all part of helping primary school students become enthusiastic about science.
Graphic designer:
René van der Westhuizen
